AI Insights · Timothy · July 2025
Top 5 Season Pass Games on iOS in the UK: Q2 2025 Performance
Explore the performance trends of the top five season pass games on iOS in the UK during Q2 2025, including revenue, downloads, and active users.
In the second quarter of 2025, the top five season pass games on the iOS platform in the United Kingdom showcased varied performance metrics. Here’s a detailed look at each game's trends in revenue, downloads, and active users.
Royal Match
From Dream Games, this title saw fluctuations in weekly revenue, peaking at around $1.32M in mid-April and closing the quarter at approximately $1.20M. Downloads began the quarter at 19.8K, dipping to 12.3K in May, before recovering to 18.2K by the end of June. Active users showed a slight decline from 498.9K to 438.8K.
Candy Crush Saga
King’s classic game maintained a steady revenue, peaking at $1.31M in mid-April. Downloads started at 11.9K, decreasing to 8.1K in June. Active users decreased from 533.7K to 412.1K over the quarter.
Gossip Harbor®: Merge & Story
Microfun Limited’s game saw revenue grow to $496K in late May. Downloads dropped significantly from 5.8K to 2.9K by the end of June, while active users decreased from 92.9K to 81.9K.
Whiteout Survival
This game by Century Games Pte. Ltd. experienced a revenue peak of $498K in early June. Downloads were highest at 22.4K in mid-April, ending the quarter at 14.2K. Active users fell from 168.7K to 115.7K.
Township
Playrix’s game had stable revenue, reaching $408.9K in mid-April. Downloads peaked at 38.6K in April, declining to 18.7K by June’s end. Active users increased slightly from 255.8K to 280K.
These insights, sourced from Sensor Tower, illustrate the dynamic nature of the mobile gaming market. For further detailed analysis, more information can be accessed through Sensor Tower's platform.
